Love Machines - How Love Machines Built Consistent Storytelling with Scenario

Industry: Mobile Gaming

Published: October 16, 2025

Love Machines built immersive romance games with Scenario, combining human creativity and AI for consistent storytelling.

Tags: Game Development, AI Character Design, Character Consistency

In mobile gaming, speed and quality decide who lasts. [Love Machines](https://www.love-machines.com/), a London‑based startup founded by artist Anna Kii and gaming veteran Wil Stephens, set out to build immersive, choice‑driven romance games with stunning visuals, compelling characters, and premium fashion, with a core team of two. The question wasn’t just how to ship. It was how to create entire worlds, consistently, at the pace of mobile.

This is how Love Machines turned that constraint into an advantage. By leaning into [Scenario’s](https://www.scenario.com/) AI content generation platform, they built a creative engine that rivals bigger studios. The result isn’t “AI‑made” games. It’s a new model for development, where artistic vision leads and AI follows.

Wil knows what success looks like in romance games. As founder and former CEO of Fusebox Games, he created ***Love Island: The Game*** with over $100M in lifetime revenues and 85% female players across 8 years and 7 seasons. He also knows the costs behind those numbers. Even with a relatively simple, flat‑illustrated style, Love Island’s art pipeline required serious infrastructure. The business at peak had three studios across LA, Seville and London with a team of artists and tech artists all delivering into an **endless content hungry machine**.

[Love Machines](https://www.love-machines.com/) aimed higher on the art side: a rich, semi‑realistic, highly detailed look, with deep character customization and fantastical worlds. With just Anna and Wil at its core, a traditional art pipeline wasn’t possible. Competing with studios that have full art departments would require a different approach.

Since first trying [Scenario](https://www.scenario.com/) in May 2023, they’ve come back to find that the platform now provides all the tools they need. For Anna, a graphic designer and artist, it became a learning journey. *“It’s just learning by doing, and it’s been lots of testing for me, lots of trying out,”* she says. *“But I think we have a great result right now.”*

The core principle never changed: the vision leads. Anna starts with the idea, story, style, and art direction. AI adapts to that direction. *“Our images are beautiful, but they’re not enough if there’s no content behind it, and no beautiful writing,”* she explains. That philosophy keeps them out of the “AI slop” trap, work that’s fast but soulless.

The Foundation: Custom LoRAs for a Signature Style

To anchor their semi‑realistic, illustrative look, with premium fashion and consistent character identity, **Anna trained custom LoRAs in Scenario.** These models are the aesthetic baseline. Characters, outfits, and environments all speak the same visual language. “*My trained LoRAs give me the style and consistency I need, a semi-realistic illustrative look, which is very important for us.”*

The Breakthrough: Edit with Prompts for Character Consistency

Character consistency used to be the bottleneck. “*We kept banging our head against the wall,”* Anna says, having to create five strong character variations just to make a strong character model. Scenario’s **Edit with Prompts** flipped that dynamic.

From a single character image, Anna can now produce aligned variations, new outfits, poses, even tattoos, while the face remains perfectly consistent.

Now, Edit with Prompts makes the face perfectly consistent… and then I realized I don’t even need to train the model anymore, because I can just dress the character anyway with edit prompts.

In her words: ***“Absolutely life‑changing.”***

Bringing Art to Life: Video Generation for Marketing and Cutscenes

With no animator, cinematic motion seemed out of reach. Using [Scenario](https://www.scenario.com/)’s video tools such as Seedance and Pixverse, Love Machines creates short, 5 to 10‑second cutscenes, a character dressing up, a reveal, a glance, the moments that add breath to a scene. The same workflow transformed marketing: ***“The platform is intuitive, fast and easy. Without AI it was like two weeks… with AI it’s one day,”*** Anna says. They can animate within UI screenshots, preserving the interface while adding movement and life.

Premium Finish and Scale: Upscaling, Inpainting, and Collections

Scenario’s suite of finishing tools completes the creative loop. With **4K upscaling**, Anna achieves premium-grade visual fidelity that meets the standards of console and cinematic production. **Inpainting** enables precise refinements—small corrections or creative additions without redoing entire images. Meanwhile, **Collections** bring order to an ever-expanding library of assets, spanning worlds, levels, and characters.

Together, these capabilities condense the output of a multi-studio pipeline into the hands of a single artist—without compromising taste, control, or consistency.

The Results: Competing with Giants, Moving Like a Startup

From a 10-Person Art Team to One

Efficiency tells the story. What once required a 10-person art studio is now handled entirely by Anna and Wil. Production costs have fallen from tens of thousands per book or season to a manageable, scalable license fee—but the real transformation goes far beyond savings. The breakthrough lies in **speed to market** and the **revenue unlocked** by bringing new content into the game earlier. It’s creative agility, continuous feedback, and the freedom to iterate at the speed of thought.

Speed That Changes Everything

Traditional bottlenecks fell away and content creation is no longer the constraint. Their team can generate consistent character variations instantly, produce marketing videos in a day, and build premium fashion collections at unprecedented speed.

Art with Soul: Avoiding the “AI Trap”

The market is full of generic AI output. Love Machines keeps human creativity at the center. Anna points out: “*When everything is written by AI, and it’s very… obvious that it’s very AI, the users, the players feel that there’s no soul, there’s no thought, it’s a bit flat.”*

Love Machines does the opposite. Writers maintain a universe tracker with scenes, character descriptions, and background details. Anna’s art follows that of writing with care and fidelity. “*It takes loads of time to match my art to the scene… So, first, we work with the universe tracker… and I replicate that.*” The work feels intentional because it is.

The Founders: Where Art Meets Gaming Excellence

Love Machines is a fusion of creative vision and operating experience.

- Anna Kii brings fashion and graphic design, plus shibari‑inspired artistry. As founder of Figure of A, she translates rope‑inspired forms into wearable design. Her deep involvement in London’s creative and wellness scene, expertise in Adobe Creative Suite, and role as a JOYclub ambassador inform a clear understanding of what modern women want from interactive entertainment. - Wil Stephens is a proven entrepreneur in interactive entertainment. Fusebox Games generated over $100M in lifetime revenue prior to its $27M acquisition. As VP at Boxee (acquired by Samsung), he helped build global streaming technology businesses. Turning TV properties into interactive hits prepared him for Love Machines’ ambitious IP partnerships.

The Future: A New Model for Creative Development

Love Machines shows how small, agile teams can use AI to compete with industry giants while protecting creative integrity. Their upcoming Frankfurt Book Fair activation captures that spirit: using Scenario’s API to transform attendees into fantasy characters in real time, creating an immersive bridge between literature and interactive worlds.

As they prepare to launch their newest title and expand to eight core team members plus a 20‑person engineering studio in Berlin, Love Machines proves that the future belongs to studios that combine human creativity with AI amplification. “*We have all the same tools available [as big studios]. You just need to execute that well*,” Anna says.

Conclusion

In the age of AI, advantage isn’t about having the biggest team. It’s about having the clearest vision and the right tools to execute it. For Love Machines, Scenario isn’t a shortcut. It’s the creative engine that lets two founders deliver studio‑scale worlds, consistent characters, cinematic moments, and fashion with intent, while keeping the soul in the story.

*Discover how [Scenario’s](https://www.scenario.com/) comprehensive platform helps small teams compete with giants while preserving their unique artistic vision.*