Scenario
All open roles
Nº 06/Marketing

VP of Marketing

Team
Marketing
Location
Paris or New York
Type
Full-time
Reports to
CEO

The strategic marketing leader we hire to define a new category and make Scenario the obvious answer within it. Scenario is building the intelligence layer for enterprise creative: custom models, orchestration across hundreds of models, governance and workflows. This is a category-definition role first and a demand-generation role second, and it is one of our most important hires of the year.

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01 Mission

  • Define and own the category, and put an end to the "you're just a wrapper" comparison.
  • Make one clear voice ship on every surface: website, deck, demo, keynote, sales narrative, social and PR.
  • Make the most of our reference list of leading studios and our record of zero enterprise churn.
  • Build and run the content engine at two levels: enterprise depth and broader mid-market reach.
  • Turn the product roadmap into launch moments across the year, with inbound as the outcome, and help drive the Series A.

02 Scope of ownership

Owns
  • Category, narrative and positioning against the broader landscape of creative and AI tools
  • The content engine, at both enterprise and mid-market levels
  • Demand generation, PR, analyst relations and brand
  • The founder-voice program and the Series A narrative and materials
Does not own
  • Canonical documentation (Knowledge Architect)
  • Original public creative content (Creative Technologist)
  • The sales playbook, pricing and deal mechanics (Sales)
  • GTM data, automation and reporting (Revenue Operations)

03 What we look for

  • You have built or rebuilt marketing at a B2B platform, developer-tools or creative-tools company at a similar inflection point.
  • A named category win you can point to and prove.
  • A heavy AI and Scenario user already, who writes in their own voice.
  • Comfortable working with strong-voiced founders: you amplify them rather than bury them, and you ship a category statement live in the interview.

04 Disqualifiers

  • A campaigns-first marketer who wants to launch in week one; here the first deliverable is the positioning itself.
  • "We'll figure out the message together": no opinion, waiting for consensus.
  • A big-brand executive with a pre-baked playbook, dependent on agencies to operate.
  • Someone who wants to "professionalize" away the founders' voice.

05 How we hire2-3 weeks

  1. 01
    Intro call
    30 min
  2. 02
    Product session
    60 min
  3. 03
    Build live
    60-90 min
  4. 04
    Written POV
    Async, 48h
  5. 05
    References
    Parallel
  6. 06
    Founder conversation
    45 min