Alan - 10x More Content, 10x More Impact: How Alan Scaled Its Brand with Scenario

Industry: Healthcare

Published: October 24, 2025

Discover how Alan, a leading HealthTech company with more than one million members, used Scenario to produce 10x more on-brand content.

Tags: Brand Marketing, AI Adoption, Game Integration

Introduction

In healthtech, speed and quality shape trust. [Alan](https://alan.com/), a Paris-based digital health company serving over 1 million members, wanted to ship more on-brand creative across ads, video, and social without adding headcount or losing control. The question was not just how to ship more. It was how to create consistently, at the pace of the brand.

This is how Alan turned that constraint into an advantage. By leaning into Scenario, the team built a creative engine that rivals larger organizations. The result is not "AI-made" marketing. It is a new operating model where brand vision leads and AI follows.

The Challenge: Ship More, Stay On Brand, Move Faster

[Alan's](https://alan.com/) playful brand world and marmot mascot became a cornerstone of identity. But a limited pool of pre-rendered mascot assets slowed experimentation. New formats like brand video were costly and slow. With demand rising across performance channels and social, Alan needed variety, speed, and quality without fragmenting tools or relying on external production.

The Solution: One Platform

Scenario is like our Adobe for content generation. We use it for image generation, video, 3D - even some sound experiments. It is our go-to solution.

Alan adopted a two-tiered approach to leverage [Scenario's](https://www.scenario.com/) full potential:

- Power users create the standard. Around 15–20 marketers and designers work directly in Scenario to make core assets, train models when needed, and shape the visual language. - For the rest of their 700+ employees, Alan built a custom "media generator" integrated into their internal employee environment. This simple interface, powered by the Scenario API, allows anyone to quickly generate on-brand images, search for existing assets, and perform simple edits without needing any technical expertise. This democratized content creation, putting the power of generative AI into the hands of the entire company while maintaining brand control.

The whole company is using Scenario via the API, with a little mini interface that we built so it’s very easy, and the complexity stays in the backend.

Since adopting [Scenario](https://www.scenario.com/), Alan unified image, video, and 3D creation in one place. The principle is simple: the brand vision leads, tools adapt. Nearly all visual work outside typography and UI now runs through Scenario. People across teams can generate on-brand visuals in minutes, reuse strong assets, and make quick edits, while quality and control stay in one platform.

The Comprehensive Workflow

Alan’s teams use nearly every feature available on Scenario, training custom models for their mascot, editing with models such as Seedream, generating and refining videos, experimenting with 3D outputs, and even testing sound.

All of this happens collaboratively: core group of marketers and designers works directly in Scenario to build and maintain the visual standard, while the rest of the company creates and edits assets through the internal media generator powered by Scenario’s API.

Together, they treat Scenario as a shared creative hub that powers every stage of production.

The Foundation: Editing Models For Consistency And Look

[Alan](https://alan.com/) favors editing models such as Seedream to keep characters consistent and the look less plasticky, using trained LoRAs when needed.

Production Loop: Ads, Video, Social

- **Image and ad generation** is the primary use case, accounting for about 60 to 70 percent of activity. Static ads primarily run on Meta with some Google Display. - **Video generation** and editing now produce brand videos and 3D mascot stories for YouTube that were previously out of reach. - Social content now gets created and published faster across LinkedIn, Instagram, and TikTok, all without adding new tools.

For video, choosing the right reference image often improves results more than changing prompts. Teams also explore video-to-video to remix existing content or podcast footage into new scenes, supported by Scenario’s wide range of video editing models such as Runway Aleph, Luma Reframe/Modify, and Wan 2.2. When output drifts from the wanted result, swapping the reference image or video is often the fastest fix.

The Results: 10x Output And New Campaign Mechanics

Throughput And Quality

Volume and quality rose together. As brand builder Stef Hamerlinck puts it, the team is generating "10x more and 10x better content." The initial savings mattered, but the real return comes from reinvesting those efficiencies into higher impact work and new formats.

Engagement That Compounds

A single Scenario-powered campaign generated 27,000 personalized postcards in two days, with users returning up to 7 times to try new versions. When generative content becomes the campaign itself, engagement grows organically.

Speed To New Formats

What used to be cost prohibitive - brand video and 3D storytelling - now ships faster and more often. The company can move from idea to on-brand assets **in hours instead of weeks**.

Beyond these gains in speed and volume, the real value comes from how Alan reinvests its new creative capacity, turning time saved into higher-impact work, broader experimentation, and entirely new content formats.

Art Direction, Not "AI Slop"

Alan keeps human taste and brand guardrails at the core of its creative process. Teams receive training on quality standards and along with light moderation, this ensures everything stays on-brand and appropriate. The core approach is simple: **AI enhances creativity and speed, but never replaces human craftsmanship**.

Personalized Experiences

Alan is bringing generative content into its mobile app, used by over one million members. Each user will have a personalized AI avatar. These avatars start from pre-built character rigs designed in Rive, then use Scenario’s generative models to add details like clothing and accessories. This approach keeps every avatar aligned with Alan’s established visual style while still allowing members to customize their look.

Partnership and Support

Alan’s collaboration with Scenario goes beyond platform use, it’s a close partnership built on experimentation and shared progress.

The Alan team is transparent in how they work, regularly sharing ideas and feedback with Scenario’s support and success teams. This open exchange enables ongoing brainstorming and improvements that benefit both sides.

Dedicated communication channels, such as slack, keep everyone aligned. When new capabilities or updates roll out, Alan’s team receives them instantly, with full context and workflow support to apply them in production.

Scenario’s documentation makes it easy for us to understand and apply new features, everything is clearly explained, and the team is quick to help validate ideas and workflows.

This partnership reflects the enterprise-level attention that defines Scenario’s approach: transparent communication and a genuine commitment to helping creative teams deliver their best work.

The Impact at a Glance

Alan’s results speak for themselves:

- 10× more content across ads, video, and 3D - 700+ employees enabled via their internal Scenario generator - 27,000 personalized postcards produced in 48 hours using Scenario’s API - 60–70% of all creative output now built directly in Scenario - Brand videos and 3D assets produced in hours instead of weeks - Achieved all this with **zero increase in headcount**

Brand and Tech Leads

Conclusion

Alan's partnership with Scenario is a powerful testament to how generative AI can optimize a company's capabilities when implemented with a clear vision and the right platform.

Advantage is not about a bigger team, adding more new tools, or relying on external production. It is about a clearer brand vision and the right platform. With Scenario, Alan turned a limited asset base into a company-wide creative engine - better quality, faster cycles, and campaign mechanics that bring people back again and again. All while increasing the content output by 10x and unlocking new avenues for marketing innovation and user engagement.

Ready to scale branded content like Alan? [**Explore Scenario for Teams**](https://www.scenario.com/)