How Million Victories Scales User Acquisition Creatives With Scenario

In mobile gaming, user acquisition is a creative marathon. Million Victories, the studio behind Million Lords, has already surpassed 5 million downloads, and their goal is to keep growing by constantly testing new concepts across social platforms.

To keep pace, their marketing team uses Scenario to produce high-volume user acquisition creatives, especially videos designed to capture attention quickly. For Nicolas RABEUF, Marketing Artist at Million Victories, Scenario is where ideas turn into repeatable workflows and ready-to-test variations with consistent visuals - without slowing the team down.

Million Victories at a glance

Million Victories is a mobile game studio with one live title today, Million Lords, a 4X strategy game. On the marketing side, Nicolas works alongside two other marketing artists, and the creative output supports two user acquisition managers who run performance campaigns with that content.

Their priority is clear: produce strong hooks quickly, iterate often, and keep the creative bar high while continuously testing new ideas that can resonate with players.

The challenge: Make more high-quality creatives, faster

User acquisition demands relentless output. Every new angle or visual idea needs to be tested quickly while staying consistent enough to feel like it belongs to the same world and brand.

Million Victories needed a workflow that would allow them to create a steady flow of performance creatives while maintaining consistency between images and videos. At the same time, the team wanted the flexibility to test new ideas rapidly without rebuilding projects from scratch each time, and to make the production process easier to share across the team so creative workflows could be reused and improved collaboratively.

The solution: A visual workflow system built for iteration

Scenario became a core part of Million Victories’ marketing production pipeline, offering a wide range of capabilities that support their creative process. Among those features, the Node Editor quickly became one of the most impactful.

The Node Editor introduces a node-based workflow system that allows creators to build their entire project inside a single visual canvas. Instead of jumping between disconnected steps, the team can structure their creative pipeline visually, making it easier to organize the process and reuse workflows across campaigns. This visual approach helps maintain consistency between projects while allowing the team to iterate quickly and refine successful creative formats.

In their day-to-day work, Scenario helps the team balance two critical aspects of user acquisition: the speed required to test new creative ideas and the consistency needed to ensure that every variation still aligns with the visual identity of the game.

The workflow: Built for hooks

Million Victories focuses on creating visuals that capture attention immediately. The goal is to build strong hooks that stop viewers mid-scroll and quickly communicate the fantasy and scale of the game.

A common workflow begins by generating an image to establish the visual direction of a concept, using Scenario’s wide library of image generation models. This library includes models such as Gemini 3.0, Seedream 5, and others available directly within the platform, allowing teams to explore different visual directions quickly.

That image is then used as the base for video creation, with models such as VEO3 and Kling, allowing the team to preserve visual coherence between formats.

According to Nicolas, most of the videos created with Scenario already look polished and ready to use, requiring only very slight editing before they can be used. In most cases, the only adjustments involve trimming a few frames at the beginning or end of a clip to remove small glitches or ensure the animation starts smoothly.

Creative output: From new ideas to AI UGC

Scenario supports multiple creative directions for the team, allowing them to experiment freely while maintaining a structured production process.

Creative inspiration often comes from observing ongoing trends and formats that resonate across user acquisition campaigns. These ideas can then be adapted quickly inside Scenario and transformed into new creatives that match the visual identity of Million Lords.

The team also creates AI-driven UGC-style videos to test different scripts, voices, and character variations. One of their most successful UGC experiments was built using a node workflow in Scenario and took less than two hours to produce, despite being a relatively complex project.

For video generation, Scenario provides access to various models such as VEO3.1 and SORA within its platform, enabling teams to experiment with different video generation approaches while maintaining a smooth workflow from image to video.

The results: More output, more consistency, more repeatability

Scenario strengthens the entire creative loop for Million Victories, from ideation to production. Because workflows can be structured visually and reused across projects, the team can quickly move from an idea to a testable creative while maintaining consistency between images and videos.

This workflow allows the team to continuously iterate on new concepts, refine their approach over time, and reproduce successful formats for future campaigns. Projects that might otherwise take much longer can now be structured and executed quickly, while still maintaining a polished final result that is ready for user acquisition campaigns.

Looking ahead

As the team looks toward the next phase of growth, their ambitions are clear.

“Looking ahead to 2026, Million Victories is targeting 300% growth, and Scenario will play a key role in helping scale creative production. By enabling teams to train custom AI models and generate high-quality, style-consistent assets at scale, Scenario empowers Million Victories to rapidly test and iterate on user acquisition creatives.”

Impact at a glance

• Creative hooks produced rapidly for UA testing
• Complex UGC video project built in under 2 hours
• Videos generated with minimal post-editing
• Consistent image-to-video creative pipeline

The team behind the work

Million Victories’ UA output is driven by a tight collaboration between creative production and performance execution:

Nicolas RABEUF, Marketing Artist at Million Victories

Conclusion

Million Victories shows what modern user acquisition production looks like when experimentation and structure work together.

By combining fast creative iteration with Scenario’s visual workflows, the team can move quickly, stay consistent, and continuously explore new directions for their campaigns.

And to wrap this up, as Nicolas puts it:

“Keep your eyes on us, what you've seen so far is just the warm-up.”

If your team wants to move from idea to high-performing creative faster, try Scenario and start building your own workflow-driven creative pipeline.