How Mad Brain Games Delivers More, Faster, with a Leaner Team

Overview

Mad Brain Games was founded with the ambition of being the leading casual game company in free-to-play games. Their team is built up of industry veterans from some of the biggest names in mobile games such as Playtika, Huuuge Games, Facebook, Game Point, Moon Active, and Papaya Gaming.

With a diverse portfolio spanning word games, hidden object games, match-3, and puzzle games, Mad Brain Games has achieved nearly 10 million downloads across titles like Word Farm Adventure, Find The Dogs, Hollywood Triple Match, Tangram Ninja, and many others, all maintaining high ratings between 4.0-5.0 stars on app stores.

The studio's mission is that their games will truly transcend and stand the test of time. With a combination of creativity, data, and passion, they conceptualize ideas making dreams a reality and bring fun innovative games to the masses worldwide.

Mad Brain Games' portfolio on Google Play, showcasing 11 published games across various genres - now powered by AI-generated assets.

The Challenge: Scaling Art Production with Limited Resources

Mad Brain Games was on a roll. With a team of 14 people, they were building and launching new mobile games at an impressive pace. But when the team was unexpectedly downsized to just six people, including a single artist, their ability to create high-quality game art assets at speed was in jeopardy.

Maor Sabag, VP Creative at Mad Brain Games, found himself shouldering the entire art production process. With no dedicated animators and fast-approaching deadlines for their next games, they needed a solution that could amplify their creative output without sacrificing quality or speed.

Mad Brain Games' 10-year journey: From steady releases (2020-2022) to explosive growth after implementing AI in 2024, with plans for continued expansion through 2025.

The timeline tells the story: while the studio had been steadily releasing games from 2020 to 2022, everything changed when they adopted AI-powered art generation in 2024. What had been a gradual release schedule suddenly skyrocketed into rapid-fire game launches, transforming their entire production capability and setting the stage for ambitious expansion plans through 2025.

The Solution: Scenario Platform Implementation

Facing this existential threat, Mad Brain Games turned to Scenario as their all-in-one AI art generation solution. Maor, who had experimented with various AI art platforms, found that Scenario's comprehensive and intuitive feature set was the perfect fit for their mobile game development needs.

Mad Brain Games leveraged every tool in the Scenario AI platform to streamline their game art production. Through custom model training, Maor trained models on their existing art to ensure a consistent and unique visual style across all their games. For their hit game "Find the Dogs," he trained a model on just a few initial dog illustrations to generate thousands of unique dogs for the game's many levels.

The studio utilized Scenario's API integration to create the vast number of backgrounds needed for "Find the Dogs" - over 2,000 levels. Maor used the API to generate hundreds of backgrounds at a time, which he then filtered and upscaled to 4K resolution.

Mad Brain Games leverages Scenario's "Edit with Prompts" feature to easily create new level characters and challenges for their popular puzzle game Tangram Ninja.

One of the standout features Mad Brain Games relies on is Scenario's "Edit with Prompts" capability. This powerful tool allows Maor to take existing art assets and easily modify them to create fresh content for their games. For Tangram Ninja, a popular puzzle game where players arrange geometric shapes to form various characters and objects, this feature has been instrumental in rapidly creating new level challenges. By using previous character art as reference, Maor can generate countless variations – from animals to characters, objects and more – ensuring players always have fresh puzzles to solve.

With no animators on the team, Maor turned to Scenario's video generation capabilities to create marketing trailers and in-game animations. He was able to create entire animated sequences in a single day, a process that would have previously taken weeks.

Transformative Results: Faster Production with AI

With Scenario as their creative engine, Mad Brain Games didn't just survive – they accelerated their mobile game development process. The impact on their production pipeline was transformative.

Beyond static assets, Mad Brain Games discovered Scenario's power for video marketing creation. With no animators on the team after the downsizing, Maor faced the challenge of creating promotional trailers for their games. Using Scenario's frame-by-frame generation and video capabilities, he created complete marketing sequences - from concept to final trailer - in just one day. This process, which previously required a full creative team and took two weeks, now happens at lightning speed while maintaining professional quality standards.

Scenario unlocked a new level of creativity for Mad Brain Games' mobile game development. They were able to experiment with new art styles, iterate on ideas rapidly, and produce a diverse range of games, from "Word Farm Adventure" and "Hollywood Triple Match" to "Find the Dogs" and "Tangram Ninja."

The platform is intuitive, fast and easy. Without AI it was like two weeks… with AI it's one day.

— Maor Sabag, VP Creative, Mad Brain Games

The platform became their complete creative pipeline, from initial concept generation through final asset delivery, eliminating the need for multiple tools and complex workflows in their game development process.

An Indispensable Creative Partnership

For Mad Brain Games, Scenario is more than just an AI art tool – it's a fundamental part of their mobile game development business. The platform has allowed them to overcome the challenges of operating as a lean game studio in a fast-paced market, and to not only survive but to innovate and grow.

By embracing the power of AI art generation, Mad Brain Games has created a new model for game development, one that is faster, more efficient, and more creative than ever before. Their story is a powerful testament to how AI can empower small game studios to achieve what was once only possible for large, well-resourced development teams.

You and your team built such a great platform for games.

— Maor Sabag, VP Creative, Mad Brain Games

About Mad Brain Games

Mad Brain Games is a mobile game studio from Israel founded by industry veterans with experience at major gaming companies including Playtika, Huuuge Games, Facebook, Game Point, Moon Active, and Papaya Gaming. The studio specializes in casual free-to-play games across multiple genres and has achieved nearly 10 million downloads with consistently high app store ratings.

Ready to transform your game development pipeline like Mad Brain Games? Discover how Scenario's AI art generation can accelerate your creative workflow and help you ship games faster.